Students interact over a piece of BHS merchandise in the DECA store
Academics » Career and Technical Education » Business & Marketing

Business & Marketing

Build Brands. Lead Teams. Launch Ideas.

The Brockton High School CTE Business & Marketing Program prepares students for high-demand careers in corporate leadership, entrepreneurship, finance, and marketing — where strategy, analytics, and innovation drive success. 
 
This is not a traditional business class. 
 
Students operate in a structured, competitive, pre-professional environment — analyzing data, building brands, solving real business problems, and presenting at an executive level from freshman through senior year. All courses are Honors-level and weighted accordingly, reflecting the program’s academic rigor and high performance expectations. In addition, students earn six fully transcripted college credits during their sophomore and junior years, providing advanced standing and a measurable head start on postsecondary education. 
 
Students don’t just study business — they think, lead, and compete like professionals.
 
What Makes This Program Different
Business & Marketing is not lecture-based learning. 
It is a structured honors-level four-year executive progression where students: 
 
✔ Honors-level, weighted coursework 
✔ Develop entrepreneurial thinking 
✔ Build real-world marketing strategy 
✔ Analyze financial data and make business decisions 
✔ Compete through DECA 
✔ Earn 6 total college credits (3 Sophomore + 3 Junior) 
✔ Participate in Paid Co-Op (eligible seniors) 
✔ Graduate with a professional business portfolio 
 
Students don’t just learn business concepts — they apply them with confidence and executive-level professionalism.  
 
Students don’t just study business — they build it.
The Four Year Journey
The DECA Advantage
Students have the opportunity to participate in DECA, where they develop leadership skills, strengthen teamwork, and build professional confidence while showcasing strategic and analytical excellence.
 
Through DECA, students gain: 
✔ Competitive presentation skills 
✔ Public speaking confidence 
✔ Resume-building achievements 
✔ State & national recognition 

Colleges and employers recognize DECA involvement as strong evidence of initiative, leadership, and professionalism. 
Career Pathways

Graduates pursue competitive majors and careers such as: 
• Marketing Manager 
• Financial Manager 
• Sales Manager 
• Management Analyst 
• Operations Manager 
• Entrepreneur 
• Corporate Leadership 
• Finance & Accounting 
• Sports Management 
• Business Administration 
 
Business skills transfer across industries: 
Technology • Healthcare • Finance • Sports • Nonprofit • Government • Entrepreneurship 
 
Apprenticeship. College. Co-Op. Corporate Careers. 
Why Choose Business & Marketing
 
✔ 6 college credits before graduation 
✔ Competitive DECA participation 
✔ Executive-level presentation training 
✔ Real-world business simulations 
✔ Paid Co-Op opportunities 
✔ Clear pathways to college and corporate careers 
 
Students graduate with confidence, leadership experience, and professional portfolios. 
Parent Q&A

Is this program only for students who want to own a business? 
No. While some students pursue entrepreneurship, others enter finance, marketing, corporate leadership, law, sports management, or business-related college majors. 

Will my child be prepared for college? 
Yes. Students earn six college credits, build professional portfolios, compete in DECA, and develop advanced analytical and executive presentation skills. 

Are the courses academically rigorous? 
Yes. All Business & Marketing courses are Honors-level and weighted accordingly, with high expectations for analytical thinking, financial literacy, strategic decision-making, and professional communication. 

Are there real-world experiences? 
Absolutely. Students engage in stock market simulations, case studies, leadership development, competitions, and Paid Co-Op placements. 

Students graduate prepared to compete in both collegiate business programs and high-level professional environments.
Build Your Future in Business
Don’t Just Take Business Classes.
 
Lead. Strategize. Compete. 
 
If your child: 
• Wants to stand out on college applications 
• Is interested in entrepreneurship or leadership 
• Enjoys marketing, finance, or analytics 
• Wants real-world experience before graduation 
• Thrives in competitive environments 
 
Then Business & Marketing is more than a program. 
 
It’s a launchpad. 
 
Build Skills. 
Build Confidence. 
Build Leadership.